Sherry MacDonald, B.Comm., MBA, CIA, Partner of Madstone Consulting since 2008. Sherry brings over 20 years of energy commodity experience in power, gas, oil & liquids. Sherry has excelled in various senior leadership roles working and consulting for numerous Canadian and multi-national companies across multiple commodities throughout the energy value chain. This experience includes utilities, pipelines, midstream, upstream, distribution, retail, commercial, industrial, trading, and marketing.
Sherry has experience in multi-million dollar project management, systems selection & implementation, business process improvement, trading, marketing, structured product development, negotiations, asset acquisition & disposition, analytics & reporting, business development, modelling & deal valuation, strategic planning, multi-billion dollar portfolio optimization, capital budgeting & modelling, internal controls & corporate governance, revenue management & pricing, and network planning. Sherry has expertise in all aspects of the energy business: front, middle, and back office.
Since 2008, Sherry has provided consulting services to the energy industry in several areas including energy trading, marketing, and risk management (market, credit, and enterprise), systems selection and implementation, policy and procedure development, asset acquisition and disposition, asset strategy & optimization, business modelling & asset valuation, data, analytics, and reporting.
Since 2016 Sherry has provided consulting services in retail & wholesale revenue management, pricing, & network planning. Sherry combines her experience in the airline and retail customer product industries with her energy value chain and portfolio optimization experience to develop customized leading edge revenue management, pricing, and network planning customer solutions.
Contact me at smacdonald@madstone.ca
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